Brief

The "Out of the Box" project aims to design innovative packaging for NABA Academy’s Welcome Day gifts. The container not only protects and presents items like a sketchbook, pencil, thermos, and T-shirt but also reinforces the academy’s creative identity and offers a unique user experience.

The concept

A reusable packaging solution that transforms into a stationery box, with its wrapper doubling as a calendar. This functional, dual-purpose design embodies creativity and provides practicality while making a lasting impression on new students.

Annotated diagram